🏗 A Is for Assets: What You Think You’re Selling Might Not Be What Buyers Want
Part 5 of 6: CLEAN™ Exit-Readiness Series Series progress: Cash Flow âś… Leadership âś… Earnings âś… Assets ⬅️ Next Steps Most owners assume assets—equipment, real estate, IP—automatically add value in a sale. The uncomfortable truth: Assets only add value if they’re owned, transferable, serviceable, and relevant to the buyer’s future. ⚠️ The $5,000 Domain That […]
